Island Realty of the Lowcountry was formed in 2002.

We are agent owned by five active Realtor principals.

Our principals and agents average almost 18 years experience in the industry.

We are private community specialists and each a top producer.

As long time Sea Island residents we have a true love of this special area and it shows in our enthusiasm for the communities in the Sea Islands. 

Island Realty is the top producing sales team for the true Sea Islands (east of Chowan Creek).

Hello.  My name is Todd McDaniel.  Since 1988 I have called the South Carolina Lowcountry home.  My wife Whitney and  I met here and were married on Fripp Island in 1995.  We have made our home amongst the live oaks, warm waters and people of the South Carolina Lowcountry.   We have raised our two boys Taylor and Hays to appreciate all of the beauty and culture the Lowcountry has to offer.  We love the Lowcountry. This is where our friends and family are.  I try to share my experiences and love for this area every chance I get. If you have an interest in what the lowcountry has to offer contact me.  Let me help you find you’re your place, a place you can call home.

Marketing  Strategy

Island Realty’s marketing strategy focuses on locating and attracting real estate buyers who seek  a special community with attributes that provide the following:

● Homesites with extraordinary views;

● Lifestyle that includes relaxation but with amenities that provide for an active, outdoor curriculum of golf, tennis, swimming, boating and group activities;

● A community demographic that includes retirement age as well as middle aged people seeking second or vacation homes, who are typically of better than average income levels, above average levels of education, and successful business and professional employment histories.

Our marketing focuses on reaching buyers outside of our immediate area

We target major metropolitan areas in the Southeast, upper Midwest and mid-Atlantic and Northeast regions.

Our program provides for continuous follow up

We believe that customers and clients deserve great feedback!  This results in a significant data base of loyal and satisfied  clients providing a continuous source of referrals

The Internet
You’ll see us and Island Realty on the web at  LiveSouth.com, realtor.com, Yahoo.com Google.com; and many more national real estate websites, only some of which are listed below

Each agent in Island Realty is encouraged to have his or her own website
in addition to the company site. This makes for a better ranking in search engines such as Google or Yahoo.  We understand the importance and power of the world wide web and we and do all that we can to make sure we rank among the top. Putting effort into our web placement is not all that can be accomplished on the web.  So many other companies stop there.  We are always looking for any other tools that may enhance the exposure of your property.  One of our best tools is our Visual Tour.  This is where customers can take a virtual tour of the home online to discover our island and all of our listings.  There are many other tools we use to make sure that your listing has been marketed properly. 
Internet and our suite of websites include the following

Click here to view our Collection of YouTubes

All the rage... YouTube videos have taken the country by surprise.  With the omnipresent links and the ability to embed these photos into a webpage and newsletters we fell that it is critical to insure that we are able to take advantage of all that YouTube has to offer.  Therefore we place a YouTube and video presentation for every listing and community we represent.  Take a look below to see examples of some of our videos.

www.searchbeaufortsc.com  alone pulls in on average 13,000 to 16,000 hits per week
our sister sites contribute in total over 20,000 hits along the same time line

Locally, we do place ads in the monthly real estate publication Homes & Land and The Real Estate Book, and the Beaufort Gazette.  These are fine publications and we occasionally receive an inquiry from a Beaufort traveler, but frankly, most buyers visiting our Island come from outside the local area.  (The average sale price in our market is over four times the average sale price in the Beaufort market.)  These publications and the typical “national” home buyer referral networks are targeted at primary home buyers.  Island Realty has targeted most of its advertising to national and regional efforts to reach the vacation home/retirement home buyer.

Billboards
As you travel into the surrounding area you will see several different locations in Beaufort County.

Print media
Flyers, Post Cards, Display Kiosks  Tell twenty (Just Listed ~ Just sold), Newsletters and quarterly updates to owners.

Selling the Community Life Style and our Visitor's Package

We Are  quite familiar with guest programs or what we have called “Island Visitor Packages”.

The island visitor package is the type of asset that Island Realty’s agents are experienced in using.  This program has been offered to our prospects at favorable housing rates and has been welcomed by our rental owners who participated.  Frequently, guests to this program visit in the Spring and Fall.  These seasons are the best times to visit the Lowcountry and these periods fall into the less busy “shoulder “ seasons for rental owners.  The following are advantages to offering this type of asset:

Courteous and timely progress reports
Property Owners
Communication is a very important part of our efforts.  At Island Realty we understand that you deserve  to be kept informed of what’s happening with your property.  That’s why we are always trying new ways to get the word out as to what’s going on in your community.  Currently we are sending out a quarterly newsletter that gives you an idea as to the sales production and inventory levels… our “Market Review”.    In addition to this, our newsletter brings to you articles of interest to your community.  We also feature “Eblast” another way of sending out these facts.

If you have your house listed with us:
If we have your home listed,  each agent is responsible for following up with each showing that is scheduled with our office.  We are currently working on a blog system that will post these showings an document each response on the web for only the owners to view.

Largest volume real estate company for the Sea Islands.

12 Experienced real estate professionals.

We are dedicated and focused on selling in retirement and gated communities.

We are experienced in selling properties valued from $250,000 to $2,500,000, and in working with and addressing the needs of the “upper end” buyer.

We have 2 locations to better serve our customers

We develop and use sales tools such as Interactive maps, “Hot Sheets” for all properties and tours of our communities and listings online

Our website is continuously being reviewed and updated to reflect the latest information. We are members of www.realtor.com, which is one of the major national real estate web sites.

Our CMA
Comparative Market Analysis
The correct selling price of a property is the highest price at which the market will bear.  To assist you in determining the correct asking price, we have provided you with a comprehensive market analysis of comparable properties that have been recently offered for sale in your area neighborhood.

Your “Comparative market Analysis”(CMA) is divided into three categories:

1. Similar properties that have recently sold.
By looking at similar properties recently sold, we can establish the market value for your property. This is how lending institutions determine how much they are willing to lend a buyer for your property. 

2. Similar properties that are currently listed.
By looking at the properties currently listed, we can see the choices a serious buyer has.  We can be certain that we are not under or over pricing the property.  Although there were many to choose from, we chose 4 that we believe are most comparable in terms of location, age floor plan, features, and size of home and lot.

3. Similar properties that are currently Under Contract.
By carefully studying the comparable property locations, features, and the terms under which they are offered, you and we can develop a clear picture of the potential market for your property.

Thank you again for your time and interest in considering listing with us and Island Realty. We believe that we are the best at what we do. If you have any questions please call either one of us.  We look forward to hearing from you soon!

Todd McDaniel
#2 Harbor Drive
Harbor Island, South Carolina 29920

Cell 843-263-1906
Office 843-838-7020
Toll Free 888-374-7747
Fax 801-740-8811
e-mail todd@fripp.net

Text Todd on his cell
and he will respond  ASAP( Please limit text to 160 Characters)
Text message Todd

Christian Sherbert
#2 Harbor Drive
Harbor Island, South Carolina 29920

Cell 843-575-5667
Office 843-838-7020
Toll Free 888-374-7747
Fax 801-740-8811
e-mail Christian@islandrealty.info

Text Christian on his cell
and he will respond  ASAP( Please limit text to 160 Characters)
Text message Christian